Crises Coffee and Comfort

We've been going through some stress here at Rad one of the motors on our roaster went on strike and there are some family issues going on.  What occurred to us is a time when someone asked Joe Montana what he did to be exceptional in the big game. He replied that in that pressure you do not want to focus on the exceptional but rather do the ordinary things up to your ordinary level.

One ordinary thing when everything else seems to be spinning out of control is that cup of Joe just the way you like it. Sort of like during WWII the Brits no matter if they were in the snowfields of Europe or the Sahara Desert would stop at 4 each day for tea time. When you are in an extra ordinary situation it is important to have that little bit of ordinary. We hope it is that extra ordinarily great tasting cup of Rad that sees you through.