Better faster cheaper have been the hallmarks of the American financial miracle from the get go. The Yankee Clipper to the Claremont, Birdseye peas to the lap top computer we keep getting better stuff for less. So it seemed with coffee. Faster was probably the main driver in coffee marketing and consumption but it led to cheaper but we kinda question the better part. In the early days of coffee consumption the primary way to get coffee was to buy green Arabica beans and either roast them yourself or have someone do it for you. This was accomplished in everything from hand cranked toasters to cast iron skillets. Then the person would grind their own beans, and brew the coffee in any number of ways from the Turkish to the tin percolator. As you can imagine this was pretty labor intensive and time consuming. It seems like the Civil War was about the time commercial roasting became in vogue. The first big roasting grinding packaging appears to have been during the California gold rush where everyone was too busy trying to get rich to grind their own beans, Yuban was formed. The cheaper part can be seen as early as the Civil War where troupes insisted on whole beans because providers were known to mix dust or other materials with ground coffee in order to increase profits. This was probably why the north began to include a coffee grinder in the stock of some carbines. The biggest event in cheaper however was the introduction of large amounts of Robustus coffee into the mix. As European empires lost their colonies a cash crop was needed to prop up the new economies of the new equatorial countries. It was found that large quantities of this lowland jungle coffee could be grown under a big plantation system. The coffee produced was more bitter and has a higher caffeine level. It was and still is used as an additive to coffee, a filler. Since the price of Arabica is somewhat unstable the big companies just add more Robusta to the mix to keep their prices competitive, unfortunately they compete with one another so, do the math.
At Rad we are attempting to do the impossible, turn back history. Not to the point where people buy their own beans and roast at home but only to the page where we roast high quality Arabica coffees and deliver them fresh. Then you take the time to grind the beans just before making and enjoying the coffee. The value added is time, time smelling the coffee as it is ground, the time watching the coffee being brewed the by the process to ones taste, touch, smell, sight, and hearing that enriches that moment of that cup, that celebration of the gift of coffee. We hope that your time with us is a value added as well