Celebrity Shlemegrity

What's up with Ralph Lauren and Martha Stewart making coffee drinks? I mean you have to like the fact that everyone is jumping on the coffee bandwagon. On one level it seems odd that big corporate entities proceed with the claim of helping the small time coffee grower while pushing the small local roaster under the corporate bus! I suppose it's nice to be able to go to Safeway and get a Martha Stewart coffee health drink or have a cup of designer coffee when you are trying on a two hundred dollar shirt. However for good value on the right roast for you no one can supply fresh local and delicious by your personal coffee roaster. When we start thinking that we don't provide the best option we'll stop roasting.