When we were looking for a tag line we had a contest. The first runner up was, "Finally coffee for the rest of us." This is appealing to us as that is sort of our goal. We probably won't be roasting giesha coffee or something a civit cat has passed through it's system. Our goal is to take good quality beans, roast them slow in small quantities to a darkness that marries to the variety, and sell when they are fresh at a reasonable price. For the little restaurant or office we can develop a distinctive roast to taste. That is our goal good coffee for the little guy, the medium or small office, the cafe. Fresh local and delicious. Coffee for the rest of us.